The Significant Impact of Customer Relations Practices (CRP), Information Technology (IT) and Information Sharing between Supply Chain Partners (IS) on Product Sales
Abstract
This paper examines the relationship between supply chain management programs and sales in manufacturing companies in Malaysia. The study measures senior quality managers or production managers perception of SCM practices and sales in the industry. This study investigates relationships between supply chain management programs and sales through statistical methods such as Spearmans correlations, Friedmans rank test and multiple regression analysis. The findings suggest that SCM programs and implementations especially customer relations practices (CRP), technology & information (IT) and information sharing between supply chain partners (IS) have significant correlations and associations with sales. The result also indicates that High salesgenerated companies emphasized more on SCM programs such as Customer Relations Practices, Technology and Innovation and
Strategic Supplier Partnership.
Copyright (c) 2008 Arawati Agus, Za’faran Hassan, Sarminah Ahmad
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
